Tuesday, January 26, 2016

Low Absences = More Referrals

bni-podcast-1400-150x150It’s been my experience as a long-time member of Business Networks International, that there is a high level of push-back from members to all the BNI “rules.”  One, in particular, that seems to get the most attention is the attendance policy.

In my own experience, I’ve found that the most successful BNI chapters pay the closest attention to the BNI guidelines.

Dr. Misner addresses this topic in a recent podcast.

A long time ago a BNI chapter came to Dr. Misner and said they didn’t think attendance made any difference to the amount of referrals passed. They proposed to increase their attendance, track referrals, and demonstrate that there was no difference.

By the second quarter of this experiment, absenteeism dropped by 71% to .6 absences per member per quarter. Membership went up 50%, and referrals went up 62%.

BNI printed the results of the experiment. Dr. Misner got a call from a member who didn’t believe the results. He proposed to have his chapter track absences and referrals for a year. In their first quarter, they had a 53% drop in absenteeism and a 9% increase in referrals. The second quarter, they had a 58% drop in absenteeism, a 55% increase in members, and a 71% increase in referrals. In the third quarter, their membership increased by 90% and their referrals increased 164%. By that time, the chapter leadership was convinced.

If your chapter has high absenteeism, what’s in it for you and the other members in better attendance is more referrals.

Listen to Podcast Here

Filed under: Uncategorized

Monday, January 25, 2016

A car does a back flip on a mountain of snow

Here’s something that you definitely won’t want to try at home.

French daredevil Guerlain Chicherit, 34, spent four years training for the stunt that he performed without an audience for the first time in case anything went wrong. Using his specially-built Mini Countryman, the stunt driver then did it again last night in front of a roaring crowd at Tignes in the French Alps.
This is the heart-stopping moment a champion rally driver became the first person to perform a 360-degree backflip in a car.

French daredevil Guerlain Chicherit, 34, sped towards a 25ft high ramp in his specially built Mini Countryman at an exact 37mph.

He then hit the quarter-pipe and took off, soaring 75ft into the air and flipping his car a full 360 degrees backwards.
The professional stunt driver then landed rear wheels first on other side of the specially-made snow ramp the French ski resort of Tignes, in the Alps.

Link to original video and full description

Filed under: Environment

Wednesday, January 20, 2016

How to Engage Your Email Subscribers From the Moment They Sign Up

20150302172951-bossDoes email marketing still work in today’s spam-ridden environment?  Check out the following exerpt and InfoGraphic by Kim LaChance Shandrow, Entrepreuner Staff Writer, for ideas, tips and answers:

You know what they say about first impressions. They’re a one-shot deal. Your initial outreach to people who subscribe to your email marketing campaign is no exception. The opportunity knocks once in an inbox. If you don’t hit your first email to new subscribers out of the park, it’s likely the “unsubscribe” graveyard for you.

While there’s no one-size-fits-all way to guarantee that your email list subscribers will stick around long after opting in, there are a few smart steps you can take — in your very first email to them — to boost the chances that they do. And we’re not talking the lazy, generic “Thanks for subscribing. Here, have this coupon.” approach. You have dig deeper.

Crafting and sending an effective welcome email involves several carefully executed steps. From tweaking the wording of your subject line to avoiding spam trigger words, from writing persuasive body copy to hitting “send” at just the right moment, there’s a lot you can do to develop an engaging, high-impact first email. Doing so helps to start your relationship with fresh subscribers off on the right foot, and, ideally, for the long haul.

Read More Here

If you are using emails in your prospecting and are not getting 90% open rates and 50% response rates, you may need an improved system and some suggestions.

On Mark Helton’s webinar session tomorrow, he will explain his 3X4 prospecting method, including the exact templates that make up his successful marketing approach.

Filed under: Uncategorized

Monday, January 18, 2016

The Full Old Moon 22nd FullMoonEngageMe Social Media Event on EmpireKred

When To Upgrade PCs: 4 Tips For A Smart IT Strategy

Planning an upgrade can be a very complex undertaking.  New releases of Windows are an especially challenging part of managing the corporate-wide infrastructure.

Figuring out a corporate-wide PC upgrade timetable has never been easy for enterprise IT managers. Ideally, the sweet spot for an upgrade is right before employee output begins to suffer due to slow, unreliable, or incapable hardware. Easy to say, not so easy to do.

English: Windows XP editions

Windows XP editions (Photo credit: Wikipedia)

Employee duties vary widely from user to user — and from one department to the next. If you’re in charge of determining PC-refresh timelines, you probably have your power users identified, and you’re likely using a fixed rotation schedule. In my experience working with IT professionals, a fixed upgrade schedule is no longer the best PC replacement method. Cloud computing and Bring Your Own Device (BYOD) policies are among the factors changing user behavior, and directly impacting how you approach your PC upgrade strategy.

These days, your PC fleet should be evaluated annually, and upgrades should be budgeted based on these four key factors:

1. OS Upgrade Strategy

Over the past few years, I’ve noted that the primary reason why many IT departments were replacing employee PCs was to coincide with a major Operating System upgrades. For example, moving from Microsoft Windows XP to Windows 7 by replacing not only the OS, but also the hardware, was seen as the path of least resistance to get end-user buy-in. The same can also be said if your enterprise is ready for the transition from Windows 7 to Windows 10.

By and large, a clean installation of a new OS is a better option than an in-place upgrade, which can have adverse and unpredictable effects.

Read Entire Article Here

Filed under: Leadership and Management

Wednesday, January 13, 2016

Networking—It’s More Than Just Talking Business

BNI (organization)
BNI  (Photo credit: Wikipedia)
The Business Networks International (BNI) concept of  GAINS (Goals, Accomplishments, Interest, Networks, and Skills) profiles helps members develop personal relationships with each other.  Personal interests between two people leads to connections and can be one of the keys to developing business.  Dr. Misner, BNI’s founder, couples this with Tom Peters’ concept of 1) do it, 2)fix it, 3)try it; with a suggestion that members spend time and effort working on their GAINS profiles to better connect with their team.  The concept is further described in BNI Podcast Episode 5.
Well, the fact that networking is more than just talking business, and when I started BNI, my primary focus was, “Hey, it’s all about business; let’s focus on business.” I mean, even in the introduction of the weekly speaker, I talked about the fact that I trained people to talk about their education, talk about their background, talk about their experience. And I really didn’t suggest that you talk about some of your personal interests. And that, I found over the years, was a mistake. People often think that networking is talking about business and exchanging cards, and that’s definitely part of it, but it’s not all of it.
In a networking group, you should talk about more than just business with people. A referral relationship is more than just, “I do business; you do business; let’s do business.” A much better approach is when you find common ground on a personal level and then make these connections and build business with other people.
I think the longer I’ve been involved in networking, the more I’ve seen the power of those personal interests making connections with others. Networking is really about building those personal relationships, and if you remove the personal from the equation, you limit that amount of business that can happen.
I talk about this at length in a podcast a long time ago. The listeners might want to go back to that podcast. It’s podcast number 5, podcast number 5, 005, and I talk about the gains exchange. One BNI group that I worked with, I introduced the GAINS Exchange before it came out in my book, Business by Referral. The GAINS Exchange is an exercise that’s available in BNI. Any member can get it. It’s in Business by Referral, but go to your director and get the form if you want to try it out. It stands for Goals, Accomplishments, Interests, Networks, and Skills. The idea is that you have people share their personal and professional information about themselves in those areas, Goals, Accomplishments, Interests, Networks, and Skills.
Read More Here

Filed under: Uncategorized