The Business Networks International (BNI) concept of GAINS (Goals, Accomplishments, Interest, Networks, and Skills) profiles helps members develop personal relationships with each other. Personal interests between two people leads to connections and can be one of the keys to developing business. Dr. Misner, BNI’s founder, couples this with Tom Peters’ concept of 1) do it, 2)fix it, 3)try it; with a suggestion that members spend time and effort working on their GAINS profiles to better connect with their team. The concept is further described in BNI Podcast Episode 5 . Well, the fact that networking is more than just talking business, and when I started BNI, my primary focus was, “Hey, it’s all about business; let’s focus on business.” I mean, even in the introduction of the weekly speaker, I talked about the fact that I trained people to talk about their education, talk about their background, talk about their experience. And I really didn’t suggest that ...
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